It all begins with an idea — many companies do not know the value of strategic communication, especially small businesses and startups. And how much are they leaving on the table because of that? Spring Tide Strategies President and Founder Matt Grimison decided to change all that, launching the service to provide complete strategic communication consultation and connect companies with their customers.

Grimison is a seasoned strategic communication leader with 30 years of varied experience, including 20 in the aerospace and defense industry. He has worked for the Aerospace Industries Association, The Boeing Company and L3Harris Technologies, preceded by a decade as a print reporter in Florida.

In 2004, Grimison earned a prestigious Congressional Fellowship position with the American Political Science Association, working directly on policy in the House of Representatives. His expertise covers all aspects of communication strategy – external and media relations, internal and executive, speechwriting, social media, marketing communication, advertising and complete integrated communication planning and metrics measurement.

Grimison is a brand storytelling trainer, showing how to paint a company picture in vibrant and engaging ways to create connections with the right audiences.

Grimison was born and raised in the Canal Zone in Panama. He moved to Florida’s Space Coast in 1986 and is a graduate of Florida State University, with a general communication degree and a minor in journalism from Florida A&M University.